Six services, from WordPress and WooCommerce to custom platforms, apps, AI agents and the infrastructure under them. Each one starts with a written spec and ends with something you can measure.
The problem
Your store needs something no off-the-shelf plugin does well, or three plugins half-do it and slow everything down.
What I do
Custom WordPress and WooCommerce plugins, themes and integrations, and headless React or Next.js front ends
What you get
Working code in your repository · A written spec and hand-over notes · Staging and production deploys
Reported: The number the feature was built to change: orders through the new flow, hours saved, errors removed
The problem
Your business has outgrown its plugins and spreadsheets, and the next step is software of your own.
What I do
Full-stack TypeScript platforms, multi-tenant SaaS, APIs and integrations, and React Native mobile apps
What you get
A running platform or app in your accounts · Architecture note and runbook · Monitoring, backups and deploy pipeline
Reported: The workflow the platform replaced: hours saved, orders handled, errors removed, uptime
The problem
Your team spends hours on repetitive replies and data entry, and the queue grows faster than you can hire.
What I do
AI agents with a human hand-off, MCP servers, workflow automation and browser extensions
What you get
A working agent or automation in your accounts · Clear hand-off rules and an escalation path · Logs and a short weekly report
Reported: First response time, share of conversations handled, hours saved per week
The problem
Your pages load slowly on a phone, or the site struggles every time a campaign sends traffic.
What I do
Core Web Vitals, front-end and server-side optimization, caching, and scaling under ad traffic
What you get
Before and after measurements for each fix · A caching and hosting setup you can keep · A short performance budget to protect the gains
Reported: LCP and INP at p75 on mobile, server response time, behaviour under load
The problem
Nobody is watching the server, the last backup was never tested, and you'd find out about an attack from your customers.
What I do
VPS and DNS, Cloudflare, hardening, fraud and bot defense, tested backups, monitoring and monthly care
What you get
Monthly site health report · Backups with a tested restore every month · Monitoring with alerts, and a written recovery plan
Reported: Uptime, restore test passed, attacks blocked
The problem
Your analytics don't match your orders, so every decision about ads, pages and email is a guess.
What I do
Analytics and server-side tracking, attribution, conversion improvements, lifecycle and CRM systems, ad performance analysis
What you get
Tracking that matches your orders · An attribution report you can read · Tested conversion and lifecycle changes
Reported: Share of orders tracked, conversion rate before → after
That's what the discovery call is for. Tell me what you're building or what's going wrong, and I'll tell you on a short call where I'd start. Start a project